How to attracting new talent

Today’s talent market is more complex—and more competitive—than ever. Great candidates aren’t just looking for jobs.

They’re looking for meaning, growth, wellbeing, and alignment. They want to know not just what they’ll do—but why it matters, who they’ll become, and how your organisation will help them get there.

At ImpactWork, we help organisations stand out—not by shouting louder, but by building real, resonant employer brands and hiring experiences that speak to what top talent is truly looking for. Because attracting great people starts with knowing who you are, what you offer, and how to create a candidate journey that reflects your values.

The Challenge: 

Retention isn’t driven by perks or policies. It’s shaped by the everyday work experience: growth, recognition, autonomy, leadership, and psychological safety.

When even one of these falls short, people disengage. And in today’s talent market—with more choice and higher expectations—disengagement quickly becomes departure.

The data is clear:

• 43% of employees who leave cite lack of career advancement as a top reason—but close behind are poor management, lack of recognition, and burnout
  (Work Institute 2023 Retention Report)

• 39% of employees say they feel emotionally exhausted at work on a weekly basis
  (Gallup, State of the Global Workplace 2023)

• 76% of employees who don’t feel valued say they’re actively looking for new roles
  (Achievers Workforce Institute, 2022 Engagement and Retention Report)

• Only 21% of employees strongly agree that their performance is managed in a way that motivates outstanding work
  (Gallup, Performance Management research)

• The cost of voluntary turnover in the U.S. exceeds $1 trillion per year—with most drivers being preventable
  (SHRM, Retaining Talent Report)

Our approach.

At ImpactWork, we transform your ability to attract talent by aligning who you are as an organisation with how you show up in the market.

Here’s how we do it:

The impact.

When talent attraction is built on authenticity and strategy—not noise—you start attracting the right people, for the right reasons. And that changes everything.

Our clients experience:

1. Stronger quality of hire
   Candidates come in aligned with your culture and expectations—ready to contribute, grow, and stay.

2. Reduced time-to-hire
   Clear messaging, streamlined processes and empowered managers remove bottlenecks and increase speed without sacrificing quality.

3. Improved candidate experience
   Applicants feel respected, informed, and engaged—whether they get the offer or not. That strengthens your brand long term.

4. A more magnetic employer brand
   You stand out in the market—not because you’re the loudest, but because you’re the clearest, most consistent and most real.