Attracting and retaining talent in a competitive market

How to attracting new talent

Today’s talent market is more complex—and more competitive—than ever. Great candidates aren’t just looking for jobs.

They’re looking for meaning, growth, wellbeing, and alignment. They want to know not just what they’ll do—but why it matters, who they’ll become, and how your organisation will help them get there.

At ImpactWork, we help organisations stand out—not by shouting louder, but by building real, resonant employer brands and hiring experiences that speak to what top talent is truly looking for. Because attracting great people starts with knowing who you are, what you offer, and how to create a candidate journey that reflects your values.

94%
of Dutch employees consider a healthy work-life balance a top priority. 61% would reject a job offer if it disrupted that balance.
Why?

The Challenge: 

Retention isn’t driven by perks or policies. It’s shaped by the everyday work experience: growth, recognition, autonomy, leadership, and psychological safety.

When even one of these falls short, people disengage. And in today’s talent market—with more choice and higher expectations—disengagement quickly becomes departure.

The data is clear:

Our approach.

At ImpactWork, we transform your ability to attract talent by aligning who you are as an organisation with how you show up in the market.

Here’s how we do it:

Define your authentic employer value proposition (EVP)
We uncover what makes your culture unique, credible, and compelling—then turn that into messaging that resonates with the people you actually want to hire.
Redesign your recruitment experience
We audit and optimise your end-to-end hiring journey—from first impression to offer—to remove friction, bias, and confusion. Every touchpoint becomes a reflection of your values.
Strengthen hiring manager capability
Candidates don’t just evaluate the company—they evaluate the humans in it. We train hiring managers to communicate clearly, interview inclusively, and create connection from the first conversation.
Activate your employer brand across channels
We help you show up consistently—on your website, social media, job boards, and referral networks. Not with generic slogans, but with stories, voices and proof points that reflect your impact.
“The best recruitment strategy? Being a workplace worth talking about.”
ImpactWork

The impact.

When talent attraction is built on authenticity and strategy—not noise—you start attracting the right people, for the right reasons. And that changes everything.

Our clients experience:

  1. Stronger quality of hire
    Candidates come in aligned with your culture and expectations—ready to contribute, grow, and stay.

  2. Reduced time-to-hire
    Clear messaging, streamlined processes and empowered managers remove bottlenecks and increase speed without sacrificing quality.

  3. Improved candidate experience
    Applicants feel respected, informed, and engaged—whether they get the offer or not. That strengthens your brand long term.

  4. A more magnetic employer brand
    You stand out in the market—not because you’re the loudest, but because you’re the clearest, most consistent and most real.

HR medewerker in een labjas in stijl van Wes Anderson

Want to get started with better hiring?

Discover how our services can help you with your recruitment optimization. We help you pave the way towards a better candidate experience with increased HR workforce productivity!

Let's create a workplace where candidate and employee wellbeing are central!

73%
of HR executives expect talent shortages in the coming three years.

Let's connect!

 avatar
Jildert Huitema
|
Co-founder ImpactWork
There's many challenges in the world of work, but together we can tackle them. With a passionate team, we're here to help you improve your HR strategically and creating thriving workplaces. Check our services pages for more information on how we can help, and feel free to reach out!
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Or look at our service pages for more info!

Not just words, Action.

Future-proof HR strategy

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The Hague case

Digital strategy and growth

HeadFirst Group places more than 20,000 professionals with over 500 clients in Europe every day, achieving an annual turnover of more than 2 billion euros.
Headfirst case

Getting the data right

DJI aims to establish a data-driven recruitment and selection process to address critical challenges. This initiative seeks to create a structured and periodic measurement system that combines results, process data, and experience metrics.
DJI case

The four biggest HR challenges explained briefly.

25%
Of our profit is going to projects that support sustainable work causes. Example: Helping novices to find work.
Find out more

Innovation & productivity

Who likes boring work? Traditional HR processes are time-consuming, manual, and prone to inefficiencies. With HR tech and AI solutions, we can automate HR workflows, optimize workforce planning, and make data-driven decisions that save time and boost productivity.

Employee engagement and wellbeing

Increasing engagement and workplace wellbeing can help boost retention and productivity. Happy employees = thriving business!

Attracting and retaining talent in a competitive market

Explore data-driven solutions for increasing employee engagement, reducing employee turnover, and improving recruitment processes - all while fostering a resilient and thriving workplace culture!

Skills development

Skills are the future of work. With us, you can stay ahead and create a talent marketplace, skills-matrix, identify future skill gaps, and more!