How to attracting new talent
Today’s talent market is more complex—and more competitive—than ever. Great candidates aren’t just looking for jobs.
They’re looking for meaning, growth, wellbeing, and alignment. They want to know not just what they’ll do—but why it matters, who they’ll become, and how your organisation will help them get there.
At ImpactWork, we help organisations stand out—not by shouting louder, but by building real, resonant employer brands and hiring experiences that speak to what top talent is truly looking for. Because attracting great people starts with knowing who you are, what you offer, and how to create a candidate journey that reflects your values.
The Challenge:
Retention isn’t driven by perks or policies. It’s shaped by the everyday work experience: growth, recognition, autonomy, leadership, and psychological safety.
When even one of these falls short, people disengage. And in today’s talent market—with more choice and higher expectations—disengagement quickly becomes departure.
The data is clear:
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43% of employees who leave cite lack of career advancement as a top reason—but close behind are poor management, lack of recognition, and burnout
(Work Institute 2023 Retention Report) -
39% of employees say they feel emotionally exhausted at work on a weekly basis
(Gallup, State of the Global Workplace 2023) -
76% of employees who don’t feel valued say they’re actively looking for new roles
(Achievers Workforce Institute, 2022 Engagement and Retention Report) -
Only 21% of employees strongly agree that their performance is managed in a way that motivates outstanding work
(Gallup, Performance Management research) -
The cost of voluntary turnover in the U.S. exceeds $1 trillion per year—with most drivers being preventable
(SHRM, Retaining Talent Report)
Our approach.
At ImpactWork, we transform your ability to attract talent by aligning who you are as an organisation with how you show up in the market.
Here’s how we do it:
We uncover what makes your culture unique, credible, and compelling—then turn that into messaging that resonates with the people you actually want to hire.
We audit and optimise your end-to-end hiring journey—from first impression to offer—to remove friction, bias, and confusion. Every touchpoint becomes a reflection of your values.
Candidates don’t just evaluate the company—they evaluate the humans in it. We train hiring managers to communicate clearly, interview inclusively, and create connection from the first conversation.
We help you show up consistently—on your website, social media, job boards, and referral networks. Not with generic slogans, but with stories, voices and proof points that reflect your impact.
— ImpactWork
The impact.
When talent attraction is built on authenticity and strategy—not noise—you start attracting the right people, for the right reasons. And that changes everything.
Our clients experience:
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Stronger quality of hire
Candidates come in aligned with your culture and expectations—ready to contribute, grow, and stay. -
Reduced time-to-hire
Clear messaging, streamlined processes and empowered managers remove bottlenecks and increase speed without sacrificing quality. -
Improved candidate experience
Applicants feel respected, informed, and engaged—whether they get the offer or not. That strengthens your brand long term. -
A more magnetic employer brand
You stand out in the market—not because you’re the loudest, but because you’re the clearest, most consistent and most real.

Want to get started with better hiring?
Discover how our services can help you with your recruitment optimization. We help you pave the way towards a better candidate experience with increased HR workforce productivity!
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Not just words, Action.
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